Watch this free 12-minute breakdown and see the exact system we've used to generate $122M+ in pipeline for 48+ B2B technology companies backed by Y Combinator, General Catalyst, Battery Ventures & more.
No fluff, no theory. The actual mechanics — the same ones we've used to generate $122M+ in pipeline.
Why scaling B2B tech beyond word-of-mouth requires a different model than what your VC told you to do.
The system that has to exist before you hire #2. Otherwise you're handing a new rep an empty calendar.
Why "managed outbound" is a rental, and what to build instead so you own the asset forever.
The same framework we've installed inside 48+ B2B tech companies, end-to-end.
VBOUT doubled revenue. Zorus closed 10 enterprise deals in 90 days. Apiant added $666K of qualified ARR in 30 days.
If you understand the formula, you stop guessing. Pipeline becomes a math problem, not a hope problem.
Receipts, not promises. Four founder-led B2B technology companies and the outcome from one engagement each.
I came up through sales. From individual contributor to two-time VP of Sales, scaling B2B technology companies to 8-figure revenue — from early-stage startups to enterprise environments like SAP.
Across thousands of sales cycles, 20+ years in B2B sales, and $25M+ in deals closed personally — one pattern shows up every time:
Pipeline Formula exists to make sure pipeline never becomes the limiting factor for B2B technology companies building toward a valuable, scalable business.
Four phases. We architect, install, optimize, and scale the engine inside your business — then hand you the keys.
We architect a custom growth engine for your market, your ICP, and your sales motion. Messaging, targeting, sequences, conversion infrastructure — all of it.
We install the system inside your business so it runs as part of your operation. Not a bolt-on. Not a campaign. An integrated engine that compounds.
We run the system with you, tune it on real data, and dial in every stage of the pipeline until it performs consistently — week after week.
Once proven, we help you scale it. More channels, more volume, more pipeline. Then we hand you the keys — and the engine stays with you.
This isn't a "managed service." It's a complete pipeline infrastructure designed for your business and handed over when proven.
We went from 2 discovery calls per week to having 5–8 per day… and we've only just begun. Brooks's process is truly amazing.
Pipeline Formula helped us sign 10 high-LTV customers in the first 3 months. High ROI.
Brooks knows what he's talking about and is a great partner. Highly recommended.
Working with Brooks and his team we doubled revenue. Highly recommended.
Brooks helped us build a pipeline engine that runs without me being in every deal. That's what I needed.
We finally have a system that generates qualified pipeline consistently. No more guessing.
We don't take on engagements we don't believe will work. Before we'll even quote, we do a full diagnostic of your market, offer, and current motion — and only move forward if we see a clear path to installing the engine successfully. If we don't, we tell you, and we walk away. No pressure, no upsell. Your time is worth more than that. So is ours.
If growth is the goal, the lever is more pipeline. That's what we build. Watch the 12-minute breakdown and see exactly how it works.
If you've made it this far, you already know the truth: your business doesn't have a market problem — it has a customer-acquisition problem. Brilliant product. Strong founder. Flat MRR. We've seen it 48+ times.
The cycle — referrals plateau, sales hire fails, agency burn — doesn't end on its own. It ends when you stop renting pipeline and install an engine you actually own.
Watch the 12-minute breakdown. If it makes sense, we'll talk. If it doesn't, you walk away with a better mental model than 95% of B2B founders. Either way, you win.