/* ============================================================
   Pipeline Formula — FUNNEL PAGES
   Layers on top of styles.css · reuses :root tokens
   Pages: watch · playbook · apply · booked · approach
   ============================================================ */

/* ============================================================
   SHARED — generic prose + tag pills
   ============================================================ */
.prose { max-width: var(--col-narrow); margin: 0 auto; }
.prose p {
  color: var(--muted);
  font-size: clamp(15px, 1.4vw, 17.5px);
  line-height: 1.65;
}
.prose p + p { margin-top: 14px; }
.prose p strong { color: var(--bone); font-weight: 600; }
.prose.center { text-align: center; }

.pf-tag-row {
  display: flex; flex-wrap: wrap; gap: 10px;
  justify-content: center;
  margin-top: 24px;
}
.pf-tag {
  font-family: var(--mono);
  font-size: 11px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--gold);
  border: 1px solid var(--gold-soft);
  background: rgba(232,185,35,.06);
  border-radius: 999px;
  padding: 7px 16px;
}

/* ============================================================
   WATCH — VSL hero
   ============================================================ */
.vsl-hero {
  padding: clamp(40px, 7vw, 96px) var(--pad) clamp(56px, 9vw, 120px);
  text-align: center;
  position: relative;
  overflow: hidden;
}
.vsl-hero-inner {
  position: relative;
  max-width: 940px;
  margin: 0 auto;
}
.vsl-hero .hero-pre { margin-bottom: 0; }
.vsl-hero h1 {
  font-family: var(--sans);
  font-weight: 900;
  font-size: clamp(32px, 5vw, 60px);
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin: 22px auto 0;
  max-width: 17ch;
}
.vsl-hero h1 .it { font-family: var(--serif); font-style: italic; font-weight: 400; }
.vsl-hero-sub {
  margin: 20px auto 0;
  color: var(--muted);
  font-size: clamp(16px, 1.6vw, 20px);
  max-width: 46ch;
  line-height: 1.5;
}
.vsl-hero-sub strong { color: var(--bone); font-weight: 600; }
.vsl-hero .vsl-wrap {
  margin: clamp(34px, 5vw, 60px) auto 0;
  max-width: 880px;
}
.vsl-hero-cta {
  margin-top: clamp(32px, 4vw, 48px);
  display: flex; flex-direction: column; align-items: center;
}
.vsl-hero-foot {
  margin-top: clamp(34px, 4vw, 48px);
  font-family: var(--mono);
  font-size: 11px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--muted-2);
}
.watch-footnote {
  border-top: 1px solid var(--line);
  padding: 22px var(--pad);
  text-align: center;
}
.watch-footnote p {
  max-width: var(--col);
  margin: 0 auto;
  color: var(--muted-2);
  font-size: 12px;
  line-height: 1.55;
}

/* ============================================================
   PLAYBOOK — opt-in + funnel map
   ============================================================ */
.pb-hero {
  padding: clamp(40px, 6vw, 84px) var(--pad) clamp(48px, 7vw, 96px);
  position: relative;
  overflow: hidden;
}
.pb-grid {
  position: relative;
  max-width: var(--col-wide);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(32px, 4vw, 56px);
  align-items: start;
}
@media (min-width: 940px) {
  .pb-grid { grid-template-columns: 1.1fr 1fr; gap: 64px; }
}
.pb-copy h1 {
  font-family: var(--sans);
  font-weight: 900;
  font-size: clamp(30px, 4.4vw, 52px);
  line-height: 1.06;
  letter-spacing: -0.03em;
  margin: 20px 0 0;
  max-width: 18ch;
}
.pb-copy h1 .it { font-family: var(--serif); font-style: italic; font-weight: 400; }
.pb-sub {
  margin-top: 18px;
  color: var(--muted);
  font-size: clamp(15.5px, 1.5vw, 18.5px);
  line-height: 1.55;
  max-width: 48ch;
}
.pb-sub strong { color: var(--bone); font-weight: 600; }

.learn-list {
  list-style: none; padding: 0;
  margin: clamp(28px, 3.5vw, 40px) 0 0;
  display: flex; flex-direction: column; gap: 20px;
}
.learn-list li { display: flex; gap: 16px; }
.learn-list .ln-num {
  flex-shrink: 0;
  width: 34px; height: 34px;
  border-radius: 50%;
  background: rgba(232,185,35,.12);
  color: var(--gold);
  font-family: var(--sans); font-weight: 800; font-size: 15px;
  display: flex; align-items: center; justify-content: center;
}
.learn-list .ln-body h4 {
  font-family: var(--sans); font-weight: 700;
  font-size: 16.5px; letter-spacing: -0.005em;
  margin-bottom: 5px;
}
.learn-list .ln-body p {
  color: var(--muted);
  font-size: 14px; line-height: 1.55;
}
.learn-list .ln-body p strong { color: var(--bone); }

/* Opt-in card */
.optin-card {
  background: var(--ink-2);
  border: 1px solid var(--line-2);
  border-radius: 22px;
  padding: clamp(24px, 3vw, 36px);
  position: relative;
}
@media (min-width: 940px) { .optin-card { position: sticky; top: 90px; } }
.optin-card::before {
  content: "";
  position: absolute; inset: -1px;
  border-radius: 22px; padding: 1px;
  background: linear-gradient(135deg, var(--gold-soft) 0%, transparent 55%, var(--gold-soft) 100%);
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor; mask-composite: exclude;
  pointer-events: none;
}

/* Funnel map diagram */
.funnel-map {
  display: flex; flex-direction: column;
  margin-bottom: 26px;
}
.funnel-map-title {
  text-align: center;
  font-family: var(--mono);
  font-size: 10.5px; letter-spacing: .22em; text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 18px;
}
.funnel-stage {
  background: var(--ink-card);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 16px 20px;
  text-align: center;
  position: relative;
}
.funnel-stage + .funnel-stage { margin-top: 30px; }
.funnel-stage + .funnel-stage::before {
  content: "";
  position: absolute; left: 50%; top: -30px;
  transform: translateX(-50%);
  width: 1px; height: 22px;
  background: var(--gold-soft);
}
.funnel-stage + .funnel-stage::after {
  content: "▼";
  position: absolute; left: 50%; top: -12px;
  transform: translateX(-50%);
  color: var(--gold); font-size: 9px;
}
.funnel-stage .fs-label {
  font-family: var(--mono);
  font-size: 9.5px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--muted-2);
  margin-bottom: 4px;
}
.funnel-stage .fs-title {
  font-family: var(--sans); font-weight: 800;
  font-size: 16px; letter-spacing: -0.01em;
  color: var(--bone);
}
.funnel-stage:first-of-type {
  border-color: var(--gold-soft);
  background: linear-gradient(180deg, rgba(232,185,35,.08), transparent 70%), var(--ink-card);
}

/* Opt-in form */
.optin-form { display: flex; flex-direction: column; gap: 12px; }
.optin-input {
  width: 100%;
  background: var(--ink);
  border: 1px solid var(--line-2);
  border-radius: 999px;
  padding: 17px 24px;
  color: var(--bone);
  font-family: var(--sans);
  font-size: 16px;
  transition: border-color .25s, box-shadow .25s;
}
.optin-input::placeholder { color: var(--muted-2); }
.optin-input:focus {
  outline: none;
  border-color: var(--gold);
  box-shadow: 0 0 0 3px var(--gold-faint);
}
.optin-form .cta-big { width: 100%; }
.optin-error {
  color: var(--red);
  font-size: 13px;
  text-align: center;
  min-height: 1.1em;
  margin-top: -2px;
}
.optin-note {
  font-family: var(--mono);
  font-size: 10px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--muted-2);
  text-align: center;
  margin-top: 2px;
}
.optin-built {
  margin-top: 18px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 13px;
  line-height: 1.5;
  text-align: center;
}
.optin-success {
  display: none;
  text-align: center;
  padding: 8px 0;
}
.optin-success.show { display: block; }
.optin-form.hide { display: none; }
.optin-success .os-check {
  width: 64px; height: 64px;
  border-radius: 50%;
  background: var(--gold);
  display: flex; align-items: center; justify-content: center;
  margin: 0 auto 18px;
  box-shadow: 0 12px 32px rgba(232,185,35,.32);
}
.optin-success .os-check svg { width: 28px; height: 28px; stroke: var(--ink); }
.optin-success h3 {
  font-family: var(--sans); font-weight: 900;
  font-size: 22px; letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.optin-success p { color: var(--muted); font-size: 14.5px; line-height: 1.55; }
.optin-success .cta-big { margin-top: 20px; }

/* Brooks quote band */
.pb-quote-card {
  max-width: var(--col);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
  align-items: center;
  background: var(--cream);
  border-radius: 24px;
  padding: clamp(28px, 4vw, 52px);
  position: relative;
  overflow: hidden;
}
@media (min-width: 720px) { .pb-quote-card { grid-template-columns: 180px 1fr; gap: 40px; } }
.pb-quote-photo {
  aspect-ratio: 1 / 1;
  border-radius: 18px;
  background: linear-gradient(180deg, #e9dab7 0%, #d8c08a 100%);
  background-size: cover;
  background-position: center;
  box-shadow: 0 20px 50px rgba(40,30,5,.22);
}
.pb-quote-body blockquote {
  margin: 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(19px, 2.2vw, 28px);
  line-height: 1.4;
  color: var(--ink-on-cream);
}
.pb-quote-body .pb-quote-by {
  margin-top: 16px;
  font-family: var(--mono);
  font-size: 11px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--gold-deep);
}

/* ============================================================
   APPLY — Typeform-style multi-step form
   ============================================================ */
.apply-progress {
  position: sticky;
  top: 0;
  z-index: 95;
  height: 4px;
  background: var(--ink-3);
}
.apply-progress-fill {
  height: 100%;
  width: 11%;
  background: linear-gradient(90deg, var(--gold-deep), var(--gold));
  transition: width .45s var(--ease-out);
}
.apply-shell {
  position: relative;
  padding: 0 var(--pad);
}
.apply-stage {
  max-width: 760px;
  margin: 0 auto;
}
.apply-step {
  display: none;
  flex-direction: column;
  justify-content: center;
  min-height: calc(100vh - 200px);
  padding: clamp(40px, 7vh, 90px) 0;
}
.apply-step.is-active {
  display: flex;
  animation: applyStepIn .42s var(--ease-out) both;
}
@keyframes applyStepIn {
  from { opacity: 0; transform: translateY(26px); }
  to   { opacity: 1; transform: translateY(0); }
}
.apply-q-num {
  font-family: var(--mono);
  font-size: 12px; letter-spacing: .14em;
  color: var(--gold);
  margin-bottom: 14px;
  display: flex; align-items: center; gap: 6px;
}
.apply-q-num svg { width: 12px; height: 9px; stroke: var(--gold); }
.apply-q-title {
  font-family: var(--sans);
  font-weight: 800;
  font-size: clamp(24px, 3.4vw, 38px);
  line-height: 1.18;
  letter-spacing: -0.02em;
}
.apply-q-help {
  margin-top: 10px;
  color: var(--muted);
  font-size: 14.5px;
}
.apply-field { margin-top: 26px; }
.apply-input {
  width: 100%;
  background: transparent;
  border: 0;
  border-bottom: 2px solid var(--line-2);
  padding: 12px 2px;
  color: var(--bone);
  font-family: var(--sans);
  font-size: clamp(20px, 2.4vw, 28px);
  font-weight: 500;
  transition: border-color .25s;
}
.apply-input::placeholder { color: var(--muted-2); font-weight: 400; }
.apply-input:focus { outline: none; border-bottom-color: var(--gold); }

.apply-options {
  margin-top: 26px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.apply-option {
  display: flex;
  align-items: center;
  gap: 14px;
  width: 100%;
  text-align: left;
  padding: 16px 18px;
  background: var(--ink-2);
  border: 1px solid var(--line-2);
  border-radius: 12px;
  color: var(--bone);
  font-family: var(--sans);
  font-size: clamp(15px, 1.5vw, 17px);
  font-weight: 500;
  transition: border-color .2s, background .2s, transform .2s var(--ease);
}
.apply-option:hover {
  border-color: var(--gold-soft);
  transform: translateX(3px);
}
.apply-option.is-selected {
  border-color: var(--gold);
  background: linear-gradient(135deg, rgba(232,185,35,.14), rgba(232,185,35,.02));
}
.apply-option-key {
  flex-shrink: 0;
  width: 28px; height: 28px;
  border-radius: 7px;
  background: var(--ink);
  border: 1px solid var(--line-2);
  color: var(--muted);
  font-family: var(--mono);
  font-size: 12px; font-weight: 600;
  display: flex; align-items: center; justify-content: center;
  transition: background .2s, color .2s, border-color .2s;
}
.apply-option:hover .apply-option-key { border-color: var(--gold-soft); color: var(--bone); }
.apply-option.is-selected .apply-option-key {
  background: var(--gold);
  border-color: var(--gold);
  color: var(--ink);
}

.apply-error {
  margin-top: 14px;
  color: var(--red);
  font-size: 13.5px;
  min-height: 1.1em;
}
.apply-actions {
  margin-top: 26px;
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
}
.apply-next {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 13px 26px;
  background: var(--gold);
  color: var(--ink);
  font-family: var(--sans);
  font-weight: 800;
  font-size: 15px;
  border-radius: 10px;
  box-shadow: 0 10px 28px rgba(232,185,35,.28);
  transition: transform .2s var(--ease);
}
.apply-next:hover { transform: translateY(-2px); }
.apply-next svg { width: 14px; height: 14px; }
.apply-hint {
  font-family: var(--mono);
  font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase;
  color: var(--muted-2);
}
.apply-hint strong { color: var(--muted); font-weight: 600; }
@media (max-width: 560px) { .apply-hint { display: none; } }

/* Persistent back control */
.apply-back {
  position: fixed;
  right: clamp(14px, 4vw, 40px);
  bottom: clamp(14px, 4vw, 32px);
  z-index: 96;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 10px 16px;
  background: var(--ink-2);
  border: 1px solid var(--line-2);
  border-radius: 999px;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 10.5px; letter-spacing: .16em; text-transform: uppercase;
  transition: color .2s, border-color .2s, opacity .25s;
}
.apply-back:hover { color: var(--gold); border-color: var(--gold-soft); }
.apply-back[hidden] { display: none; }

/* Calendly placeholder */
.apply-calendly {
  margin-top: 24px;
  background: var(--ink-2);
  border: 1px solid var(--line-2);
  border-radius: 16px;
  overflow: hidden;
}
.apply-calendly-head {
  padding: 20px 24px;
  border-bottom: 1px dashed var(--line-2);
}
.apply-calendly-head .ac-title {
  font-family: var(--sans); font-weight: 800;
  font-size: 19px; letter-spacing: -0.01em;
}
.apply-calendly-head .ac-meta {
  margin-top: 6px;
  color: var(--muted);
  font-size: 13.5px;
}
.apply-calendly-head .ac-meta span { color: var(--gold); }
.apply-calendly-body {
  padding: 28px 24px;
  text-align: center;
}
.apply-calendly-note {
  font-family: var(--mono);
  font-size: 10.5px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--muted-2);
  border: 1px dashed var(--line-2);
  border-radius: 10px;
  padding: 22px;
  margin-bottom: 22px;
}
.apply-calendly-slot {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 12px 20px;
  background: rgba(232,185,35,.08);
  border: 1px solid var(--gold-soft);
  border-radius: 10px;
  color: var(--gold);
  font-family: var(--mono);
  font-size: 12px; letter-spacing: .08em;
  margin-bottom: 22px;
}
.apply-calendly-desc {
  color: var(--muted);
  font-size: 14px;
  line-height: 1.55;
  max-width: 44ch;
  margin: 0 auto 24px;
}

/* ============================================================
   BOOKED — confirmation page
   ============================================================ */
.booked-hero {
  padding: clamp(48px, 8vw, 110px) var(--pad) clamp(36px, 5vw, 64px);
  text-align: center;
  position: relative;
  overflow: hidden;
}
.booked-hero-inner { position: relative; max-width: var(--col); margin: 0 auto; }
.booked-check {
  width: 88px; height: 88px;
  border-radius: 50%;
  background: var(--gold);
  display: flex; align-items: center; justify-content: center;
  margin: 0 auto 28px;
  box-shadow: 0 16px 44px rgba(232,185,35,.4);
  animation: bookedPop .6s var(--ease-out) both;
}
@keyframes bookedPop {
  0% { transform: scale(.4); opacity: 0; }
  60% { transform: scale(1.08); }
  100% { transform: scale(1); opacity: 1; }
}
.booked-check svg { width: 40px; height: 40px; stroke: var(--ink); }
.booked-hero h1 {
  font-family: var(--sans);
  font-weight: 900;
  font-size: clamp(30px, 4.6vw, 56px);
  line-height: 1.04;
  letter-spacing: -0.03em;
}
.booked-hero p {
  margin: 20px auto 0;
  color: var(--muted);
  font-size: clamp(15.5px, 1.5vw, 18px);
  max-width: 50ch;
  line-height: 1.6;
}
.booked-hero p strong { color: var(--bone); font-weight: 600; }

.confirm-box {
  max-width: var(--col-narrow);
  margin: clamp(32px, 4vw, 44px) auto 0;
  background: var(--ink-2);
  border: 1px solid var(--gold-soft);
  border-radius: 16px;
  padding: clamp(24px, 3vw, 34px);
  text-align: left;
}
.confirm-box .cb-label {
  font-family: var(--mono);
  font-size: 11px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 10px;
}
.confirm-box h3 {
  font-family: var(--sans); font-weight: 800;
  font-size: 20px; letter-spacing: -0.01em;
  margin-bottom: 8px;
}
.confirm-box p { color: var(--muted); font-size: 14.5px; line-height: 1.55; }
.confirm-box .cb-step {
  margin-top: 14px;
  display: flex; align-items: center; gap: 12px;
  padding: 14px 16px;
  background: var(--ink);
  border: 1px solid var(--line);
  border-radius: 10px;
  font-size: 14.5px;
  color: var(--bone);
}
.confirm-box .cb-step .cb-yes {
  flex-shrink: 0;
  font-family: var(--mono); font-size: 11px; letter-spacing: .1em;
  background: var(--gold); color: var(--ink);
  font-weight: 700;
  padding: 4px 10px; border-radius: 6px;
}

/* ============================================================
   APPROACH — numbered breakdown
   ============================================================ */
.breakdown {
  max-width: var(--col-wide);
  margin: 0 auto;
}
.breakdown-item {
  border-top: 1px solid var(--line);
  padding: clamp(40px, 5.5vw, 76px) 0;
}
.breakdown-item:last-child { border-bottom: 1px solid var(--line); }
.breakdown-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(28px, 4vw, 56px);
  align-items: start;
}
@media (min-width: 900px) {
  .breakdown-grid { grid-template-columns: 1fr 1fr; }
  .breakdown-item:nth-child(even) .breakdown-media { order: -1; }
}
.breakdown-num {
  font-family: var(--sans);
  font-weight: 900;
  font-size: clamp(48px, 6vw, 72px);
  color: var(--gold);
  line-height: .85;
  letter-spacing: -0.04em;
  margin-bottom: 16px;
}
.breakdown-item h3 {
  font-family: var(--sans);
  font-weight: 800;
  font-size: clamp(22px, 2.8vw, 34px);
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 16px;
}
.breakdown-item p {
  color: var(--muted);
  font-size: clamp(15px, 1.3vw, 17px);
  line-height: 1.6;
}
.breakdown-item p + p { margin-top: 12px; }
.breakdown-item p strong { color: var(--bone); font-weight: 600; }
.breakdown-label {
  font-family: var(--mono);
  font-size: 10.5px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--gold);
  margin: 24px 0 12px;
}
.breakdown-points {
  list-style: none; padding: 0; margin: 0;
  display: flex; flex-direction: column; gap: 10px;
}
.breakdown-points li {
  display: flex; gap: 12px; align-items: flex-start;
  font-size: 14.5px; line-height: 1.5;
  color: var(--bone);
}
.breakdown-points li::before {
  content: "→";
  color: var(--gold);
  flex-shrink: 0;
  font-weight: 700;
}
.breakdown-media .vsl-wrap { margin: 0; }
.breakdown-media-empty {
  border: 1px dashed var(--line-2);
  border-radius: 16px;
  aspect-ratio: 16 / 9;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--mono);
  font-size: 10.5px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--muted-2);
  background: var(--ink-2);
}

/* Approach win-list */
.win-list {
  list-style: none; padding: 0;
  max-width: var(--col);
  margin: clamp(28px, 3.5vw, 40px) auto 0;
  display: flex; flex-direction: column; gap: 12px;
}
.win-list li {
  background: var(--ink-card);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 18px 22px;
  font-size: 15.5px;
  color: var(--bone);
  line-height: 1.5;
  transition: border-color .25s;
}
.win-list li:hover { border-color: var(--gold-soft); }
.win-list li strong {
  color: var(--gold);
  font-family: var(--sans);
  font-weight: 800;
}

/* Approach checklist (reuses stack-wrap shell) */
.check-list {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px 28px;
}
@media (min-width: 680px) { .check-list { grid-template-columns: 1fr 1fr; } }
.check-list li {
  display: flex; gap: 12px; align-items: flex-start;
  list-style: none;
  font-size: 15px;
  color: var(--bone);
  padding: 6px 0;
}
.check-list li::before {
  content: "";
  flex-shrink: 0;
  width: 20px; height: 20px;
  margin-top: 1px;
  border-radius: 50%;
  background: var(--gold)
    url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230a0a0a' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'><path d='M20 6L9 17l-5-5'/></svg>")
    center / 12px no-repeat;
}

/* generic centered intro block spacing */
.approach-intro { margin-bottom: clamp(32px, 4vw, 56px); }